About Hyland
Hyland is a leading enterprise content services provider, helping organisations digitise and automate their business processes. With thousands of customers worldwide, Hyland needed an SEO partner who could protect their organic visibility during a complex migration and drive new growth.
The challenge
Hyland was preparing for a major website migration: hundreds of pages had to move to a new structure without losing years of SEO equity. Their service pages weren’t aligned with search intent, there were gaps in topical coverage, and competitors outranked them for key product and solution terms.
- Protect existing rankings during a complex, large-scale migration
- Optimise hundreds of service pages for high-intent keywords
- Build topical authority with new content for top-of-funnel searches
One wrong move during the migration could have cost millions in lost organic traffic.
What Qube did
We partnered with Hyland’s marketing team on a 12-month engagement covering migration support, on-page optimisation and content strategy.
- 01
Migration and technical SEO
We audited every URL, built complete redirect maps and worked with their developers to avoid traffic loss. After launch we monitored indexation and fixed crawl issues in real time.
- 02
Service page optimisation
We optimised hundreds of existing pages with updated keyword targeting, better metadata, clearer content structure and stronger internal linking, each aligned to search intent.
- 03
Topical authority and new content
We found the content gaps and created dozens of new pages grouped into topic clusters around Hyland’s core solutions: content services, document automation and intelligent automation.
The results
- 150%+ increase in organic traffic within 12 months
- 500+ pages migrated with no traffic loss
- Hundreds of pages optimised for high-intent keywords
- 50+ new pages created to build topical authority
- Top 3 rankings for key solution terms
- More organic leads and demo requests