Every URL mapped, every redirect tested and every template checked before launch. Then daily monitoring until organic traffic is back where it was, and higher.
Free 30-minute call. Tell us where you are moving from, where to and when.
Redirect map · 4,812 URLs
/product/oud-noir-100ml/products/oud-noir301 ✓/category/perfumes/oud/collections/oud-perfumes301 ✓/blog/how-to-layer-oud/blogs/journal/how-to-layer-oud301 ✓A new platform should mean a better store, not six months of lost revenue. These are the six mistakes we see behind almost every migration drop.
Products, categories, images and old campaign URLs left without a redirect, or sent through two or three hops.
Platforms like Shopify fix their own URL prefixes, so every old URL needs a new home.
Category copy, FAQs, reviews and metadata that nobody moved because they were not in the product export.
New themes that hide copy behind scripts, drop structured data or change internal links.
Staging settings such as noindex go live, sitemaps point at old URLs and nobody checked before switching over.
404s, index drops and lost rankings found weeks later, when recovery is slower.
We own the SEO side of the move and work with whoever builds the new store: your developers or ours.
A full crawl, rankings, traffic and revenue by page, so you know exactly what there is to protect.
Every old URL matched to its new one: products, categories, content, images and PDFs.
One-hop 301s, tested in bulk before launch and again after it.
Titles, descriptions, copy, FAQs and reviews carried over, page by page.
Templates, rendering, structured data and internal links checked before customers see them.
Markets, hreflang and currencies rebuilt without breaking what already ranks abroad.
Robots, sitemaps, Search Console, analytics and redirects checked within hours.
Daily checks on errors, indexation, rankings and revenue, with fixes shipped the same day.
Migrations go wrong in the gaps between teams. We agree who owns each task before the build starts.
| Phase | What happens | Owner |
|---|---|---|
| 01Before | Crawl, benchmark, URL map and content parity checklist | ✓Qube |
| 02Build | Templates, structured data and internal links checked on staging | ✓Qube with your developers |
| 03Launch day | Redirects live, robots and sitemaps checked, Search Console updated | ✓Qube with your developers |
| 04First 30 days | Daily checks on errors, indexation, rankings and revenue | ✓Qube |
A migration is the riskiest SEO project a store runs. It is worth doing with people who have done it.
Our largest migration moved Hyland’s 500+ page site to a new structure. It is not a store, but the work is the same: benchmark, map, test and monitor. Organic traffic grew 150% in the 12 months after. Read the case study.
Our Shopify development team builds with the migration plan from day one, so SEO is part of the design, not a checklist in launch week.
Ask anyone planning your migration these four questions.
The earlier we are involved, the fewer surprises. This is a typical plan for a store with a few thousand URLs.
Crawl, rankings, traffic and revenue recorded page by page.
URL mapping, redirect plan and content parity checklist.
Templates, schema, links and redirects tested on staging.
Redirects live, sitemaps submitted, checks within hours.
Daily checks and fixes until traffic has recovered.
Migration SEO is part of our ecommerce SEO services. Not sure the store needs a new platform? Start with an ecommerce SEO audit. Moving to Shopify? See Shopify development.
We measure SEO success on what your finance team cares about: non-brand traffic, leads and revenue from organic search, measured in your own analytics.
“+150% organic traffic after migrating 500+ pages.”
Site migration planned and shipped without the usual traffic dip, then grown past the old baseline.
“A full-year commercial content strategy, built from zero.”
Keyword research, topical map and a revenue-first publishing calendar for a content-management platform.
“Your growth story, next.”
Book a free 30-minute call. We’ll show you where you rank, where AI leaves you out, and what to fix first.
“We’ve been working with Qube for 2 years now and the results are amazing: +300% in organic qualified traffic. They see through to revenue and make sure the whole strategy is aligned with our goals.”
Jason YannickEcommerce owner, Mihomu“We trusted Qube for our migration and we are completely satisfied. Their framework makes things easier for every stakeholder, and the delivery is impeccable.”
Laure LineMarketing Growth, KalipsoStill unsure? Ask us directly on a free 30-minute call. No pitch deck.
Book your free strategy callSome movement is normal for a few weeks. Big, lasting drops usually come from missing redirects, lost content or templates that render differently, and all of these can be prevented with a proper migration plan.
With a good plan, most stores are back to their previous level within four to eight weeks. Without one, recovery can take months, and some traffic never comes back.
Before design starts, ideally six to eight weeks before launch. URL structure, templates and content decisions made early are expensive to change later.
The developers building the new store move the data, whether that is our team or yours. We own the SEO plan: benchmarks, URL mapping, redirects, parity checks and monitoring.
It depends on the number of URLs, markets and platforms involved. We quote a fixed fee after a 30-minute call.
Yes. We compare old and new URLs, rebuild missing redirects, restore lost content and fix template issues. The sooner we start, the faster rankings come back.
A free 30-minute call. We review your site, your competitors and your AI visibility live. No pitch deck. You keep the notes.
Book your free strategy call →
We use analytics cookies to see what works on the site. Privacy