Magento & Adobe Commerce SEO

Magento SEO for catalogues too big for guesswork.

Layered navigation, crawl budget and multi-store setups, handled at scale. Then category pages that win the searches your range deserves.

Free 30-minute call. We crawl a sample of your catalogue and show where crawl budget goes.

  • 31 five-star reviews
  • Month-to-month, no lock-in
  • Prices published
/women/dresses · layered navigationIllustrative
  • Colour× 12
  • Size× 8
  • Price× 6
  • Brand× 40
  • Sort× 5
Crawlable URLs1

✓ Indexable only where search demand exists, like “black maxi dresses” or a brand plus “dresses”.

Trusted by teams at
  • Hyland
  • Nuxeo
  • Ledger
  • Mihomu
  • Kunoji
  • Microsoft
  • OpenSea
  • 7yrsRunning SEO programmes
  • 50M+Organic visits generated for clients
  • +150%Traffic after Hyland’s 500-page migration
  • 31Five-star client reviews
Where Magento leaks traffic

Powerful, and easy to over-index.

Magento can run huge catalogues across many stores. The same flexibility creates the SEO problems we see most.

  1. 01

    Layered navigation explosion

    Every filter combination is a URL. A few attributes can create hundreds of thousands of them.

  2. 02

    Crawl budget on parameters

    Sort, limit and mode parameters crawled over and over while new products wait to be found.

  3. 03

    Category paths in product URLs

    The same product reachable under several category paths, each one a duplicate.

  4. 04

    Store views without hreflang

    Several countries or currencies on one install, with no clear signal of which page is for whom.

  5. 05

    Slow server response

    Cache misses, heavy extensions and legacy themes that make every page slow for users and crawlers.

  6. 06

    Extensions that fight each other

    SEO, layered navigation and schema extensions writing different canonicals and markup.

What’s included

Magento SEO services at enterprise scale.

Everything a large Magento or Adobe Commerce store needs to rank, planned with your developers and shipped in releases.

  • 01

    Magento SEO audit

    Crawl, configuration, extensions and templates, with fixes ranked by revenue.

  • 02

    Layered navigation strategy

    Which filter pages deserve to rank, which stay out of the index and which stay out of the crawl.

  • 03

    Crawl budget and logs

    Server log analysis to see what crawlers really request, then rules that point them at what sells.

  • 04

    URL and canonical setup

    Product URL paths, canonicals and redirects configured once and tested.

  • 05

    Category templates

    Copy, headings, internal links and filter landing pages built from real demand.

  • 06

    Product templates and schema

    Titles, attributes, reviews and structured data that match price and stock.

  • 07

    Multi-store and hreflang

    Store views, languages and currencies mapped with valid hreflang.

  • 08

    Performance

    Caching, images, JavaScript and theme choices such as Hyvä, measured on Core Web Vitals.

Magento 2 configuration

Five settings we check on day one.

In Stores › Configuration › Catalog › Catalog › Search Engine Optimization, plus your layered navigation rules. Small switches, big effects on duplicates and crawl budget.

Magento SEO settings and their usual values
SettingWhy it mattersUsual choice
01Use Categories Path for Product URLsStops the same product living under several category pathsNo
02Use Canonical Link Meta Tag for CategoriesOne preferred URL for each categoryYes
03Use Canonical Link Meta Tag for ProductsOne preferred URL for each productYes
04Create Permanent Redirect for URLs if URL Key ChangedKeeps rankings when a product or category is renamedYes
05Layered navigation parametersDecides which filter pages can be crawled and indexedA rule per filter
Why Qube

Enterprise SEO without enterprise delays.

Senior strategists who write developer-ready tickets and follow them to release.

01 · Scale

Built for big catalogues.

We plan for thousands of categories and hundreds of thousands of URLs. Planning a move off Magento? Our migration SEO plan protects what already ranks.

02 · With your developers

Tickets, not slide decks.

Every recommendation comes with the setting, template or rule to change, and how to test it. Going headless next? See headless ecommerce SEO.

03 · How to choose

Choosing a Magento SEO agency.

Ask any Magento SEO agency these four questions.

  • Do they read server logs?At Magento scale, crawl data beats assumptions.
  • Do they have a layered navigation plan?Not “noindex everything”, but a rule for each filter.
  • Do they know store views?Multi-store hreflang is where many international setups break.
  • Do they work in releases?Your developers need tickets they can ship and test.
Ask us the same questions →
How it runs

Structured for release cycles.

Large stores ship in releases, so the plan does too. A typical first six months.

  1. Weeks 1–3

    Audit and logs

    Crawl, log files, configuration and extensions reviewed.

  2. Month 2

    Crawl control

    Layered navigation and parameter rules released and monitored.

  3. Months 3–4

    Templates

    Category and product templates, schema and hreflang.

  4. Months 5–6

    Growth

    Filter landing pages, content and links, reported by revenue.

Magento SEO is part of our ecommerce SEO services. Want to see the problems first? Start with an ecommerce SEO audit. For filter rules on any platform, read our guide to category page SEO.

Results

Organic growth that shows up in revenue.

We measure SEO success on what your finance team cares about: non-brand traffic, leads and revenue from organic search, measured in your own analytics.

+300% organic qualified traffic

“We’ve been working with Qube for 2 years now and the results are amazing: +300% in organic qualified traffic. They see through to revenue and make sure the whole strategy is aligned with our goals.”

Jason YannickJason YannickEcommerce owner, Mihomu
Site migration

“We trusted Qube for our migration and we are completely satisfied. Their framework makes things easier for every stakeholder, and the delivery is impeccable.”

Laure LineLaure LineMarketing Growth, Kalipso
FAQ

Magento SEO questions.

Still unsure? Ask us directly on a free 30-minute call. No pitch deck.

Book your free strategy call

What do Magento SEO services include?

An audit, layered navigation and crawl budget strategy, URL and canonical configuration, category and product templates, structured data, multi-store hreflang, performance work and content, all planned around your release cycle.

Is Magento good for SEO?

Yes. Magento gives you control over URLs, canonicals, templates and store views. Its flexibility also creates risk: layered navigation and parameters can generate far more URLs than a store needs.

Should layered navigation pages be indexed?

Only the ones that match real search demand, such as a brand plus a category. Most filter combinations should stay out of the index, and many should stay out of the crawl entirely.

Do you work on Adobe Commerce and Magento Open Source?

Yes, both, including multi-store and multi-country setups and stores using the Hyvä or Luma themes.

How much do Magento SEO services cost?

Large Magento and Adobe Commerce stores usually need a custom scope. Our published plans start at AED 12,850 a month, and we quote enterprise scopes after a call.

Should we move off Magento?

Not necessarily. Many stores rank well on Magento. If a move makes sense for other reasons, we plan the SEO side so rankings survive it.

Free strategy call

Find out where you rank, and where AI leaves you out.

A free 30-minute call. We review your site, your competitors and your AI visibility live. No pitch deck. You keep the notes.

Book your free strategy call →
Call agenda30 min
  1. 00:00Your goals and current numbers
  2. 05:00Live site and competitor review
  3. 15:00AI visibility spot-check
  4. 25:00Quick wins and a realistic plan